REPRINT > by Dan Solomon for Fast Company
"We’re an outdoor lifestyle company that has a tree for a logo" is a blunt reasoning for the company's social responsibility.
A lot of brands talk the talk on social responsibility and sustainability. Many of those also walk the walk—but few put both together as forcefully as Timberland has with a new documentary, produced by Found Object, called KOMBIT: The Cooperative, telling the story of the company's mission to plant five million trees in Haiti over five years. The film, which premiered earlier this month at the SXSW Eco conference, documents not just Timberland’s agroforestry enterprise, but its development of the program into a sustainable, self-funding entity that continues on even after the brand has fulfilled its commitment.